TIME WAITS FOR NO ONE

TIME is the most valuable thing that we have, and this was the underlying message of the GIANTTO WATCHES shoot that took place in Los Angeles, CA from JAN 12-14th 2012.the TIME WAITS FOR NO ONE shoot, really captured the feeling that we all have limited time on this planet, in this world, in this life....and we better use it wisely. The seconds tick away everyday as we carry out our normal tasks, our everyday behaviors, we should count our blessings and truly make a difference or make a serious change while we are here.

A few months ago THE GIANTTO GROUP decided to contract with and fly Rick Genst " Rico the zombie boy" out from Montreal to Los Angeles along with his manger Colin Singer to make him the official new face of Giantto. “When I first saw pictures of Rick, I was in awe, he is such a beautiful contradiction of life and death, I had to work with him and immediately contacted him” says Anto G. CEO of the Giantto Group.

We put them up at the Standard Downtown and had a great time getting to know them. This day and a half shoot was put together by a great creative team with Matt Plunkett the photographer and friend of the Giantto group, Rabih Dandified-Aesthetician Dawud stylist and homie, and a crew of other helpful eyes, hands, and ears to bring such an amazing shoot together, thanks to all that came and supported. A special shot out to Platinum Motor Sports for sending what we kept calling the hearse, which was actually a Maybach and was dope as can be.

WE sat at the newly remodeled section of the rooftop after day 1 of the shoot was completed at the Standard Hotel, in the section they are calling the beer gardten ( Oktoberfest style) with sausage, German beer, pretzels, and beer tickets...and really got to know rick. The Giantto Group went on to interview Rick and get an idea of what made him cover his entire body with ink to portray the "walking Dead" he said that he started off as a circus performer, and that, " my teacher was a clown" ...he meant literally a clown. He started at the age of 16 performing in carnivals and circuses and doing acts of all sorts. He placed his first tattoo when he was 16 and has been at it ever since, he is now 26. After asking Rick how he feels about his new found success and what he thinks about working with so many new faces he says, “ you need many people to create a circus.”

After completing the second day of the shoot we decided to go to a local watering hole for a wrap party "Hemmingways" in Holywood to celebrate and "Roxbury" and had a great time. The Hollywood scene instantly recognized Rick and embraced him.

Rico went from a circus performer to working with huge names like Lady Gaga, and has walked down runways in Milan for MUGLER fashion shows and campaigns, he has also been to Moscow recently, Japan, and other amazing destinations and been published in many high fashion magazines due to his awesome body art. Rumor has it that he was just signed to Universal to a possible career in music and “dubstep” beats. Rico is a gentle sole despite his outlandish appearance, once we got to know him we found that he is kind, he is creative, he is an artist and a true performer and rising star. Rico went on to state that he will be donating all proceeds/consideration that he received from this campaign to a charity to help people in need, a true sweetheart.



For more info please visit http://www.giantto.com/
Or email info@giantto.com

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