The Journey of TIME: January 2011

New TIMES call for New, Looks, colors & Style

change it up

It has been an acquired art form & necessity over the years to do countless hours of research for finding the new trends, colors, and attitudes to apply into the high end Horology industry to spice things up. 2011 is just starting to roll out and we are getting hit in the face with awesome punches of color from Fashion icons all over the world. The main vision I have been seeing all over and that has been a huge inspiration is different hues of green . The details are key here, small accents of color like the Bottega shoes pictured above from the 2011 men's collection, paired up with the right watch is like a great bass and drum combination. Matching the confidently over sized watch to your socks, hat, belt, shoes, bag, or wallet is fashion science and always has a killer effect.

T4 STAINLESS STEEL & TURF GREEN

http://www.giantto.com/

T4 YELLOW GOLD IP

http://www.giantto.com/

T4 MILK & BEESWAX HONEY ROSE GOLD IP
If you are afraid to try bright colors, or any colors at all, at least try rose gold & yellow gold to flash up a .....they are essential this year, esp paired with brown,white and khaki
This khaki almost "Vans Like" Bottega is insane : wingtips, cap toes, or anything like them

GET THEM

AFTER more and more digging, consulting with different manufacturers, name brands and fashion bloggers, stylists, photographers, and your mom lol color is something we should defiantly not be afraid of, you just need to know how, when, and how much to pull off.

THE OFFICIAL COLORS OF SPRING 2011

ROSE GOLD & FLINT GREY T4
OK so no one is saying to dress like this guy below here from the SPRING2011 JIL SANDER SHOW. The main key is color obv and TIMING it right, pulling it off effortlessly.

::AVOIDING COLOR is like avoiding the truth::

YELLOW GOLD & SEAFOAM GREEN T4

http://www.giantto.com/

OK so here is some more inspiration

FIRE CRACKER ORANGE AND BARBERRY PINK YELLOW GOLD IP T4'S PICTURED ABOVE

http://www.giantto.com/

RUSSET RED & ROSE GOLD T4

http://www.giantto.com/

Lastly, the prepy/nerdy look is back, these oversized TOM FORD frames are so sik

No matter where we go or what we do TIME has us by the throats...or should I say by the wrists.

I decided to start this blog because everyday Time stares me in the face. I am surrounded by it, it is what I do,what I love, I live & breath it and I have come to realize that so many wasted seconds are spent in the car or busy running around frantically for no reason at all....we need to cherish every second and remember to somehow within all of the insanity....just have fun.
This is my first official entry and I am not really to sure how this blogging world really works so bare with me as I start up, and hang in there, once i get the quirks down I assure you I will make it worth your while.

TIME IS REAL

It almost feels like catching a lighting bolt and containing it in a glass jar. Each time we design a new model , hand set VVS diamonds all over the case of a Swiss Powered top of the line movement, I can not help but wonder the moments that the wearer of each particular timepiece goes through, the seconds that will really change the life of the individual that has this GIANTTO on his/her wrist, and all the wonderful or bittersweet minutes, hours, and days that they will experience together.

"A TIMEPIECE IS AN EXTENSION OF SELF...BEYOND EXPRESSING YOUR UNIQUE PERSONAL STYLE, YOU RELY ON IT TO CARRY YOU THROUGH THE RIGORS OF YOUR DAY WITH ACCURACY AND DISTINCTION"

"A GIANTTO IS A BEST FRIEND, A BODYGUARD OR PARTNER THROUGH THE JOURNEY OF TIME"

There is no hiding from it, no one can escape it, no matter what we do we need to embrace time and learn to live with it, adorn our wrists with it, while celebrating the meaning of life.Welcome to my view on the world, and how to capture time in the in-betweens and all the nooks and crannies of life and follow me through my journey(s). It should be an interesting ride with my awesome combination of ADD and OCD let me know what you think and if you do not like what you see well than LEAVE.

TIME FLIES

As I type this Virgin blog entry experience out lol, I am siting next to Kami and Sonya my friends here at this wonderful university , that will go unnamed for now, in class writing this and looking back on the day we started our MBA programs. We stumbled helplessly into the halls and classrooms dreading the fact that we were back to school, back to the basics, back to being "made into leaders and visionaries that will one day change the world." Um ya, not really lol, more like back to binge drinking, late night studying and cramming, and writing papers and taking tests, all of which seems so not real world application as they tend to preach on here. I guess what i am trying to say is that after almost 2 painstaking years it just hit me today that we shall be graduating June 4 , that's 5 months people and in this case we are defiantly counting down the seconds. will def post pictures of the ceremony and the parties that go with... come back for them and stay posted, hopefully we make it!

TIME TRAVEL

Flashing forward to Grad day, actually a few days after that... my boo is coming in from out of town. Yes i have no clue how i ended up in a long distance relationship, but its a beautiful mess, but that's not my point. My point is that sometimes I wish we could travel through TIME, I think we have all thought about it at least at one point in life. Even if not TIME travel at least the ability to travel really fast lol. I mean Living very far from each other and being in a long distance relationship is hard, will not disclose location for now, it would really help if we could travel at the speed of light, or something like that lol. Anyways, back to what I was trying to say...almost like flashing straight into the future, I can not wait to graduate, then a few days after accompany homegirl to meet up with some friends & fam in Paris, France for a System of a Down show. Yes, I am going all the way to france, just to see a concert of a band I and all my friends religiously followed since high school. Along with a huge following, I can not wait as the band is coming back together.

MUSIC IS TIME TRAVEL

::::::::::::Just a fun fact, I met them behind the scenes when they shot the video for the song called QUESTION and on set it was an honor meeting them and hooking each of them up with a GIANTTO timepiece! Lets take a moment to rock out to them shall we. click link if your game. Otherwise keep reading..

http://www.youtube.com/watch?v=q-sqhW8KEGw&feature=related

flying through time

back and forth all over the place

the original SOAD album art from 1998
"The hand has five fingers, capable and powerful, with the ability to destroy as well as create"

album art from the last (double) album they did in 2005 "hypnotize & Mesmerise"

I love how this the album art has broken parts of TIME all over it and throughout. OK so 2 stories I want to mention here

A. When I met Darons mom: It was another average day in Down town Los Angeles and I was working at the old Giantto location, our new HQ is set up now on Ventura BLVD in the valley, but back then my pops tells me, come downstairs someone wants to meet you." I think to myself it must be a rap or hip hop artist or sport star of some sort as GG (my father) has a long list of clients and friends and I could tell from his voice it was someone cool. So I go downstairs and I find an older lady, skinny with wavy brown hair and squinty eyes having Armenian coffee with my mom in the showroom.Yup, it was Daron's mom, and we poke about System and how big a fan I have always been and she gave me the inside info that Daron's father actually designed all the album art for "hypnotize" and "mesmerise" I thought that was pretty cool and related to the father son dynamic especially when it came to design as I always work with my father and consult for advise, inspiration, input and guidance.

B. When I met SOAD: Because of GIANTTO, I have been fortunate enough to meet some insane celebs anyone from Kanye West, to Snoop , Kim Kardashian, Paris and Niki Hilton, Jamie Fox, Floyd Meayweather and so so very more, but I have never really been star struck or really cared genuinely as Idid on this particular day. Again it was another dreary day in Down Town Los Angeles at the previous Giantto Location. Behind it in the alley was an old famous theater that was always used for music videos, commercials, and movies. On this particular day, as I smoked my cigarette, I was used to all the crew coming and going through our parking lot and would simply ask the stage hands what they were filming today. When one of them mentioned System, I flipped out. I grabbed 4 over sized killer black mother of pearl GIANTTO watches and went straight for the video set. I walked around the set and saw some really cool theatrical set up stuff, then I first met Shavo (bass) and his assistant who I had been in touch with originally to hook the band up with GIANTTO, he was awesome, and we had alot to speak about as we both play the bass guitar, Shavo absolutely loved the watch and kept getting walky talky buzzez on his hip as he was actually directing the video . Then I met Serg, (the lead singer) i thought he would impress me the most and would be my fav, but again we spoke about how awesome they are and how much he loved the watch and how I was a fan since day one and some of my old hit favorite songs were "Peephole" and " Mind" and how I used to have the old original cassette tape demos that were circulating the private Armenian high schools like Pilibos and AGBU and Ferrahian. John (the drummer) was in Australia at the time with his GF so I was left anxious to meet Daron at this point. I stood outside of his trailer and watched pitchers of beer and food and friends walk in to his dressing room along with the GIANTTO bag that had his new watch inside. At one point the main bouncer at the gate walks up to me and says" OK watch guy, you had your fun...you met the band, saw the behind the scenes and got them there watches, think you should get going now" lol trying to kick me off the set. Right at that point Darons trailer door kicks open and he comes out with a cloud of smoke to follow and an entourage of fiends. Next to him is a really tall, waaay taller then him model type girl in leather pants, he was wearing leather pants as well and a Fedora. I thought how kick ass is that, how absolutely rock star, he stumbles up to me and the bouncer stares at me with his very red eyes and asks in a mixture of yelling and singing " hey .......are you the guy that hooked up the killer watches?", I said "sure am" proceeded to thank and hug me and told the bouncer I was cool to stay the rest of the night and watch the entire filming, which I of course did.

So fast forwarding to Paris, do you want to hear the list of things I want to do while in Paris, and we only have so little TIME to do so much?

1.See the SYSTEM OF A DOWN SHOW : obv thats why we are going...OMG I cant wait as it has been years since there last performace.
2.Visit Jim Morrisons grave ( I will of course post pics and video of all this so check back early June)
3.That's it lol, I have been there on several occasions before, walked the Shampf Elysee seen the Eiffel Tower and the Louvre, visited Mont Marte and all that good stuff. The only thing I would add to that list is possibly just to make sure and eat a nice helping of fruit de la mer .

OK so as soon as we are done with France on tothe next one and on to the train and off to PRAUGE. the Gothic furniture and architecture along with there prized underground night life assures a great TIME for sure.

.......................TIME IS ON OUR SIDE

It always has been and shall be. Everywehre I go and look I am reminded that it exits and hear the clicks of the gears and wheels as each moment moves on. I am on a relentless quest for distinctve Luxury and everything that goes with it. GIANTTO or me lol or this blog is for sure not for the faint of heart. So I am warnng you now when things are just getting started..... But if you like what you see follow me here and add my facebook page